How Brands Grow

Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Size: 33.99 MB
Format: PDF, ePub
View: 699
Download Read Online
This book provides evidence-based answers to the key questions asked by marketers every day.

How Brands Grow

Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Size: 31.97 MB
Format: PDF, Kindle
View: 121
Download Read Online
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.

The Routledge Companion To Contemporary Brand Management

Author: Francesca Dall'Olmo Riley
Publisher: Routledge
ISBN: 1317751582
Size: 57.97 MB
Format: PDF, ePub, Mobi
View: 5747
Download Read Online
Kalwani, M. U. and Silk, A. J. (1980) “Structure of Repeat Buying for New
Packaged Goods”, Journal of Marketing Research, 17(3): 316–22 ... Sharp, B. (
2010), How brands grow: What marketers don't know, Melbourne: Oxford
University Press.

Brand Desire

Author: Nicholas Ind
Publisher: Bloomsbury Publishing
ISBN: 1472925378
Size: 33.91 MB
Format: PDF
View: 6924
Download Read Online
3 Sarkar, A., Ponnam, A. and Murthy, B.K. (2012), 'Understanding and measuring
romantic brand love', Journal of ... 4 Sharp, B. and Ehrenberg-Bass Institute for
Marketing science (2010), How brands grow: What marketers don't know, ...

Brands And Branding

Author: Stephen Brown
Publisher: SAGE
ISBN: 1473988047
Size: 72.99 MB
Format: PDF, Kindle
View: 4632
Download Read Online
You don't need me to tell you that MAMILs are MiddleAged Men in Lycra. 32.
Stephen Brown and Rhona ... Byron Sharp, How Brands Grow: What Marketers
Don't Know (Oxford University Press: Oxford, 2010). 34. Dennis W. Rook, 'The
Ritual ...

The Business Of Choice

Author: Matthew Willcox
Publisher: Pearson Education
ISBN: 0134053494
Size: 45.98 MB
Format: PDF, ePub, Mobi
View: 3720
Download Read Online
Marketing to Consumers' Instincts (Paperback) Matthew Willcox ... Paradox of
Choice by Barry Schwartz □ How Brands Grow: What Marketers Don't Know by
Byron Sharp □ Nudge: Improving Decisions About Health, Wealth, and
Happiness ...

Empathetic Marketing

Author: Mark Ingwer
Publisher: Macmillan
ISBN: 1137081953
Size: 56.31 MB
Format: PDF, ePub, Docs
View: 1240
Download Read Online
This innovative book provides both the psychological theory underlying consumers' emotional needs, as well as concrete business examples that demonstrate the incredible effectiveness of unleashing the power of deeper needs and emotions for ...

The Routledge Companion To The Future Of Marketing

Author: Luiz Moutinho
Publisher: Routledge
ISBN: 1136242864
Size: 75.17 MB
Format: PDF, Docs
View: 5542
Download Read Online
Journal of Marketing, 73, 1–3. Saaty, T. ... Sharp, B. (2010) How Brands Grow,
South Melbourne: Oxford University Press. Stengel, J. ... New York: Random
House Inc. Urban, G. (2005) Don't Just Relate - Advocate!: ... “Advertising 2020:
What You Need to Know and Do Now” (Wharton School Working Paper, 2013).
Wind, J.

Advertising 2 0

Author: Tracy L. Tuten
Publisher: Greenwood Publishing Group
ISBN: 0313352968
Size: 37.18 MB
Format: PDF, ePub, Docs
View: 1463
Download Read Online
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.