How Brands Grow

Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Size: 21.56 MB
Format: PDF, Docs
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This book provides evidence-based answers to the key questions asked by marketers every day.

How Brands Grow

Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Size: 27.17 MB
Format: PDF
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"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.


Author: Paddy Rangappa
Publisher: Simon and Schuster
ISBN: 8193355237
Size: 59.37 MB
Format: PDF, ePub
View: 4297
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Sharp, Byron and the researchers of the Ehrenberg-Bass Institute; How Brands
Grow: What Marketers Don't Know; Oxford University Press; 2010. Terech,
Andres, Bucklin, Randolph E., and Morrison, Donald G.; 'Consideration, choice
and classifying loyalty'; Marketing Letters; 20.3; September 2009. Wormeli, Rick;
Metaphors & Analogies: Power Tools for Teaching Any Subject; Stenhouse
Publishers; 2009. Xueming, Luo and de Jong, Pieter J.; 'Does advertising
spending really work?

Brand Desire

Author: Nicholas Ind
Publisher: Bloomsbury Publishing
ISBN: 147292536X
Size: 57.64 MB
Format: PDF, ePub, Mobi
View: 5259
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4 Sharp, B. and EhrenbergBass Institute for Marketing science (2010), How
brands grow: What marketers don't know, Melbourne: Oxford University Press;
Romaniuk, J. and Sharp, B. (2015), How Brands Grow: Part 2; Emerging Markets,
Services, Durables, New and Luxury Brands, Melbourne: Oxford University Press
. 5 Griff Round, D.J. and Roper, S., (2012), 'Exploring consumer brand name
equity: Gaining insight through the investigation of response to name change',
European ...

The Routledge Companion To Contemporary Brand Management

Author: Francesca Dall'Olmo Riley
Publisher: Routledge
ISBN: 1317751574
Size: 75.36 MB
Format: PDF, Kindle
View: 1542
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The strategy and tactics of pricing: A guide to growing more profitably (5th edn),
Prentice Hall. Narasimhan, C. and Sen, S. K (1983), “New product models for test
market data”, Journal of Marketing, 47(1): 11–24. Parfitt, J. H. and Collins, B. J. K.
(1968), “Use of consumer panels for brand-share prediction”, Journal of
Marketing Research, 5(2): 131–45. Rao, V. R. and ... B. (2010), How brands grow
: What marketers don't know, Melbourne: Oxford University Press. Sharp, B.,
Wright, M., ...

Brands And Branding

Author: Stephen Brown
Publisher: SAGE
ISBN: 1473987288
Size: 32.68 MB
Format: PDF, ePub, Mobi
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You don't need me to tell you that MAMILs are Middle-Aged Men in Lycra.
Stephen Brown and Rhona Reid, 'Shoppers on the Verge of a Nervous
Breakdown', in Stephen Brown and Darach Turley, eds., Consumer Research:
Postcards from the Edge (Routledge: London, 1997, 79–149). Byron Sharp, How
Brands Grow: What Marketers Don't Know (Oxford University Press: Oxford, 2010
). Dennis W. Rook, 'The Ritual Dimension of Consumer Behaviour', Journal of
Consumer Research ...

Entrepreneur S Guide To The Lean Brand

Author: Jeremiah Gardner
Publisher: Market By Numbers, LLC
ISBN: 0996100709
Size: 24.59 MB
Format: PDF, Docs
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27 Mar. 2014. <> 56. Sharp,
Byron, How Brands Grow: What Marketers Don't Know (Oxford UP, 2010). 57.
Hsieh, Tony, Delivering Happiness: A Path to Profits, Passion, and Purpose, (
Business Plus, 2010). Chapter 11 58. Christensen, Clayton M., The Innovator's
Dilemma: When New Technologies Cause Great Firms to Fail (Harvard Business
School, 1997). OFFICIAL SPONSORS This book was made possible through the

Brand Essense

Author: Neil Gains
Publisher: Kogan Page Publishers
ISBN: 074947002X
Size: 74.83 MB
Format: PDF, ePub, Mobi
View: 3272
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... South-Western, Mason Schmitt, B (1999) Experiential Marketing, The Free
Press, New York Schmitt, B and Simonson, A (1997) Marketing Aesthetics: The
strategic management of brands, identity and image, The Free Press, New York
Schwartz, S (1993) Are there universal aspects in the structure and contents of
human values?,Journal ofSocial Issues, 50 (4), pp 19–45 Sharp, B (2010) How
Brands Grow: What marketers don't know, Oxford University Press, Oxford Shiv, B
, Carmon, ...

Accountable Marketing

Author: David W Stewart
Publisher: Routledge
ISBN: 1317274822
Size: 69.67 MB
Format: PDF, ePub, Docs
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For example, in a 10/12 linked static panel set of transactions, a panel member is
only included in the data set if they report purchases in 10 out of 12 months in all
3 years of the time frame. An “unlinked” set would not exclude panel members
who were less frequent reporters of their purchases, who were new to market
after the initial two months of the time frame or who disappeared during the time
frame. 11 Byron Sharp, How Brands Grow: What Marketers Don't Know, 2010,
Oxford, ...